This report looks at the value of Internet services for firms outside the ICT sector. It is well known that the overall economic impact of the use of ICT by firms, e.g., use of online ordering in retail, is much more significant than the impact of ICT production, e.g., growth in jobs in the tech sector. This report estimates that firms that make more sophisticated use of Internet services are six per cent more productive than the average firm in their industry. Lifting use of ICT by businesses in New Zealand would generate a substantial positive economic impact.

This report was funded by Google and Internet NZ, members of the Innovation Partnership.