Kelvin Woock

Consultant

P: +64 4 915 7590

E: kwoock@thinksapere.com

Kelvin recently completed his Master of Economics at University of Otago, where he made the 2019 Otago Business School Dean’s List. He recently completed his Masters’ Thesis which looked primarily at the empirical implications of beer franchise laws on the number of breweries in the United States.

During his time as an Economics Intern in the Competition Branch of the Commerce Commission, Kelvin gained insight into market competition, business merger processes, the Commission Retail Fuel Market Study, and a variety of applications of the Commerce Act and Fair Trading Act. Most of his time was spent on a research project for the Economics team regarding loyalty programmes, looking at specific examples of cognitive biases used as tools of persuasion, and then ultimately how these programmes and exploitation of biases create potential competition issues within markets.

My publications