Supporting growth in tourism’s economic contribution to Aotearoa New Zealand

Client: Ministry of Business Innovation and Employment

Tracking tourism funding flows, economic impacts, and associated infrastructure investment under the Tourism Growth Roadmap

 

Why do tourism funding flows matter?

The government’s Tourism Growth Roadmap (Roadmap) has objectives of growing tourism exports to $19.8 billion and international visitor arrivals to approximately 4.78 million by 2034. In light of these targets and MBIE’s wider work to support the Roadmap, we were asked to provide analysis of tourism funding flows across stakeholders, along with the economic impacts of tourism, and to offer a high-level indication of potential infrastructure pressures associated with the Roadmap.

Our report provides important context for understanding the various figures and estimates, noting challenges in comparing across measures and distinctions in what each measures. Here we summarise some of our key findings.

A luggage cart in an airport carries a white suitcase, a purple suitcase, and a brown hat—ready for adventures in Aotearoa New Zealand. The background shows empty counters and a spacious, brightly lit terminal.

Almost $40 billion in direct tourism spending generates a multiplier effect of between 1.7 and 1.9, with up to $2.2 billion to $3.5 billion in infrastructure investment potentially needed.

What is the level of spending associated with tourism and what is the flow on impact?

In the year to March 2023, almost $40 billion in direct tourism spending (now $44.4 billion in the year to March 2024) generates a multiplier effect of between 1.7 and 1.9 (see Figure 1).

Infographic illustrating Tourism funding flows in Aotearoa New Zealand: government, households, and international visitors fund businesses and suppliers, generating $26.4B via taxes, wages, sales. Economic impacts include $14.7B added value and 182,727 jobs growth.

What are the economic impacts and components of tourism?

Statistics New Zealand’s tourism satellite account provide estimates that $38.8 billion was spent in relation to tourism, contributing $24.9 billion of direct and indirect value added and over 182,727 of direct employment in 2023. Tourism’s direct impact is around 3%-5% of GDP across both metropolitan and non-metropolitan groups and a larger share of tourism’s value flows through wages paid to employees compared to the wider economy.

A flowchart shows sources of Tourism expenditure (household, business, government) in Aotearoa New Zealand, splitting into domestic and international spend, then into total tourism expenditure and further into GST, imports, and direct/indirect value added (in green), highlighting growth.

What do tourism spending flows look like across stakeholders?

Tourism expenditure is significant nationally. Tourism spending spans a number of industries and regions, and is fairly labour intensive.

  • Looking across sources, we identify $10.5 billion of central government revenue from tourism, and $1.4 billion of spending in attracting and supporting tourism more widely
  • Tourism-related revenue and expenditure at the local government level cannot be reliably identified, and many funding flows are indirect (though we set out key areas of spending and their funding sources)
  • Industry receives an estimated tourism-related income of at least $31.1 billion relative to attributed expenditure of at least $27.7 billion, and international visitors face charges of around $50 to $500 upon landing.

What key infrastructure pressures have been previously identified relating to tourism?

Past work has identified tourism pressures in key hotspots and in areas where visitor numbers are high relative to the resident population. For example, this is shown in Figure 8 alongside the ratio of peak to trough monthly visitor days by RTO over the past year and key sector priorities highlighted in destination management plans. Seasonality is common across RTOs, affecting peak capacity, with peak visitor numbers often several times higher than average levels. This has implications for infrastructure efficiency, visitor experience and long term sustainability. Destination management plans have also highlighted priority areas where pressures or gaps have been identified, including accommodation capacity; access and transport; three waters infrastructure; and public facilities such as waste collection, public toilets, parking and signage.

A map of Aotearoa New Zealand shows visitor days per resident (left) and seasonality extent (right) by region, using purple shading. Tourism icons below highlight sectors facing infrastructure pressures amid ongoing growth.

What additional infrastructure needs might come as a result of increased growth in tourism?

Additional growth under the TGR could add in the order of up to $2.2 billion to $3.5 billion of infrastructure investment needs between now and 2034. Of this estimate:

  • 32 per cent relates to road transport, 27 per cent electricity and gas supply, 18 per cent to three waters and waste, and 14 per cent telecommunications
  • 46 per cent relates to privately owned, 33 per cent to local government-owned, and 21 per cent central government-owned infrastructure.

However, we note that actual infrastructure investment needs will depend on future travel patterns, existing infrastructure capacity, and investment plans and residential growth.

The bottom line

Tourism contributes significantly to the New Zealand economy. Spending flows are both direct and indirect, with tourism supporting employment and leading to flow on economic activity. The impact of tourism spans a number of sectors and regions. The infrastructure supporting tourism is a mixture of central and local government owned and privately owned with cost recovery also mixed from direct full cost recovery through to indirect/partial cost recovery and there are pressures expected particularly in certain locations. With additional tourism growth envisaged under the Roadmap, high-level estimates are that additional infrastructure needs could be in the order of $2.2 billion to $3.5 billion, noting that actual infrastructure investment needs will depend on future travel patterns, existing infrastructure capacity, and investment plans and residential growth.

Acknowledgements

We acknowledge the Ministry of Business, Innovation and Employment, stakeholders we engaged with as part of the work, and our partner at Ray Salter, for their input as well as providing information to us.


Our team included


A final reflection

At Sapere, our research helps guide government policy and provides evidence to inform decisions that affect communities across New Zealand. Understanding how sectors of economic activity contribute to different stakeholders and regions and the associated support needed to benefit from and be prepared for growth in these activities is important to support achieving the most from these activities.

Authors who contributed to this article

Angus White